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Friday, September 01, 2006

How to SEO

We all know that SEO is about getting your page ranked high in the search engines. With Internet marketing, it is 1 way of getting more visitors to your website.


SEO: back to basics


Search Engines rank your page after reading your page. Your page is not read by humans, but by a computer program often called spiders. So search engine optimization is all about how the spiders read or don't read your pages...


Search Engines don't read my pages?


Yes, get alarmed: spiders are running around the whole Internet in order to rank pages... Compare how you read a newspaper: do you read from beginning to end? Of course not, you only have 1 day, so you browse over the newspaper. Same with spiders: the daily spiders browse around and take a quick glimpse at your website.


The "good news" is that there are slow spiders that do try to read "the whole Internet", but you can imagine, this takes a lot of time (we are now talking at least 1 month)


SEO: the spiders read HTML code


Now you have a nice blog like this one (self praise, big disgrace...), but spiders read the HTML code (see for yourself in the View - Page Source Code navigation button of your browser), and it looks like this:


<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd">
<html xmlns="http://www.w3.org/1999/xhtml" xml:lang="en" lang="en">
<head>
<title>...


All this mumbo jumbo has to be read before the spider gets to your title...
(Read more about "title" in the previous post))


<style type="text/css">
/*
-----------------------------------------------
Blogger Template Style
Name: Son of Moto (Mean Green Blogging Machine variation)
Designer: Jeffrey Zeldman
URL: www.zeldman.com
Date: 23 Feb 2004
----------------------------------------------- */
/* Primary layout */
body {
margin: 0;
padding: 0;
.........


All this mumbo jumbo has to be read also before the spider finally reads the text that you are reading now...


Optimize for SEO: the spiders


Also called: "on page SEO optimization" because you can do it on your own site.


If you want the spiders to read your page, you have to get rid of all the mumbo jumbo. This needs a little bit of simple HTML knowledge, which you can browse for in your search engine.


Main things to know is:



  • get rid of all the "Style" mumbo Jumbo by copy-paste it in a separate style document

  • make sure that the most important information of your page is on top of the page (most logically your title...) So if the spider reads a bit of your page, at least he has read the main part!


Why is quick and easy ways to make money not "mumbo jumbo" page optimized?


Because I have the patience to wait 1 month to let the big spiders read my whole page and SEO for those. If every penny counts, then save 1 month of time with on page SEO optimization.


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